Saturday 6 February 2010

Week 14 - Intellectual Property, Creative Commons & DRM

Are 3D films being introduced to reduce piracy?

A 3D (three dimensional) film is a motional picture that provides the illusion of depth perception. A special motion picture camera is used to record images from two perspectives. 3D films have existed since 1890 but were a niche in the motion picture industry because of the high costs. However, 3-D films were featured heavily in the 1950’s and 1960’s in American cinema. These days 3D films are on a worldwide rise due the development in digital media and the invention of high-definition video standards.

3D films have benefited in the development of technology as it caused a resurgence in the film industry. However, the development in technology since the 1950’s and 60’s has also caused problems for the film industry as private or bootleg copies of films has been introduced because of it. Pirate DVD’s have been on the increase since the invention of camcorders which allow people to record films in theatres secretly. Introducing more 3D films or making a film available in 3D is a way for film companies to try and squash the piracy problem.



Films in 2009 were available to watch in 3D then ever before this coincides with the demand of 3D films together with film companies trying to persuade people to come back to watch films in cinema theatres. Avatar was a film released in December 2009 and was available to watch both in 2D and 3D. Avatar has now become in the highest-grossing film of all time. Personally, I think one the reasons why the film was a big success was because it was available in 3D. Although, 3D costs more then the standard viewing I think its been pushed to new heights because of Avatar and 2010 I think we’ll see a rise in 3D films. 3D may not eliminate piracy completely but I believe a major factor in reducing sales of pirate DVD’s.

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